About us

Company overview

Novus Digital Ventures is a UK-based company that helps startups and scale-ups build and grow mobile products. We focus on mobile app development, product & growth (including ASO, analytics, and retention), paid media & creative, web & dashboards, and consulting. We prioritise compliant marketing, promotion, and user trust.

Mission

To help product teams grow in ways that respect platform policies and users. We believe sustainable growth comes from better products, clear analytics, and ethical marketing — not from shortcuts that put accounts or reputations at risk.

Values

• Compliance first: We align with app store and advertising platform rules and advise clients accordingly.
• Transparency: We are clear about what we do: compliant marketing, advertising, ASO, and analytics. We do not request passwords or use unauthorised access.
• User trust: We design for long-term user value and retention, not vanity metrics.
• Quality: We deliver work we stand behind — from code to strategy to creatives.

Compliance & trust

We prioritise compliance and user trust. We focus on compliant marketing & promotion, and we do not request social media passwords or claim integration with official APIs unless we explicitly implement them. When we talk about “growth,” we mean ethical marketing, promotion, advertising, ASO, content strategy, analytics, and community building — in line with third-party platform policies.