Case studies

Example projects and outcomes. All metrics are clearly labeled as illustrative.

Disclaimer: The following are structured case study examples. Metrics are not from a single client and are for illustration only. Actual results depend on product, market, and execution.

App Store visibility & install growth

Example: Mobile productivity app

Challenge

Low discoverability and conversion on the App Store despite a solid product.

Approach

ASO audit, keyword and metadata optimisation, A/B tests on icon and screenshots, and localisation for key markets.

Results (example)

+40%

Organic installs

over 6 months

+25%

Conversion (store listing)

screenshot tests

Example metrics for illustration only.

Retention & engagement improvement

Example: Consumer app

Challenge

High Day 1 installs but drop-off after first use; unclear where to optimise.

Approach

Analytics and funnel review, onboarding flow redesign, key event instrumentation, and cohort analysis to prioritise experiments.

Results (example)

2.5x

D7 retention

vs baseline

-35%

Time to first key action

onboarding tweaks

Example metrics for illustration only.

Paid acquisition efficiency

Example: Subscription app

Challenge

CPA too high; creative fatigue and unclear audience targeting.

Approach

Creative refresh, audience segmentation, and campaign structure aligned with platform policies.

Results (example)

-30%

CPA

vs prior period

+20%

Creative CTR

new concepts

Example metrics for illustration only.

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